Colored Stones vs Diamonds

The Artificial Reality

The famous slogan "a diamond is forever" harks back to a 1940s marketing blitz aimed at boosting the appeal of diamond engagement rings in a time when diamonds weren't all the rage. De Beers spearheaded the campaign, suggesting that diamonds were as enduring as marriage itself, creating an impression of rarity and longevity.

But the reality doesn't quite match the marketing hype. Diamonds, with their inherent weaknesses, can indeed get damaged, making the notion of forever a bit shaky. Contrary to popular belief, average-quality diamonds, which make up most diamond jewelry, aren't exactly scarce. Companies like De Beers artificially keep prices high, even though there are plenty of diamonds in global stocks.

The Reality

On the flip side, colored gemstones like Tsavorite Garnets, Sapphires, Rubies, Spinels, and Chrysoberyls are genuinely rare, mined by small, family-owned operations. Lacking big institutional support and marketing muscle, these gemstones remain in the shadow of the diamond industry.

Historically, gender stereotypes fueled the idea that every engagement needed a diamond, keeping its status intact. But the allure of colored gemstones lies in their true rarity and quality, with exceptional pieces fetching high prices and gracing royal collections.

While treating gemstones is common, the diamond industry's marketing prowess often clouds consumer judgment, leading to inflated prices for stones like "black diamonds" or "champagne-colored" diamonds, despite their questionable value.

The rise of synthetic diamonds poses a new challenge to the diamond industry, making it harder for buyers to tell real from fake without pricey lab tests. Amidst all this, consumers are advised to question the sanctity attributed to diamonds and do their homework before splurging.

Changing Tides

The resurgence of colored gemstones in the US and Europe reflects changing consumer tastes toward authenticity and ethical sourcing. Compared to colorless diamonds, colored gemstones offer genuine rarity, diverse color options, and individualistic appeal at more reasonable prices.

In conclusion, high-quality colored gemstones are the new definition of luxury, offering value, rarity, and indulgence to discerning consumers.

Embark on a personalized journey with The Colored Stone Co. to explore our handpicked collection and find the gemstone that speaks to you.